- You can use it to drive traffic.
- You can use Pinterest to build awareness of your brand and business.
- You can also use it to sell products or services
- You can use it to build a strong community.
What many people don’t realise that Pinterest is also a very SEO friendly site. Here are a few SEO friendly Pinterest tips to help you make the most of this social site and marketing tool.
Your Board Title
On Pinterest users create boards. They give them names like “My Style” or “Dream Home.” These titles are headings and use the same code as an H3 header. That means that search engines look at that code for keywords. You can take advantage this by including your keywords in the title of your boards.
Link To Your Website or Blog
When you’re building your profile you can include a website. Including a link to your website creates a button under your picture or business logo in your profile. It’s a “Dofollow” link that helps fellow pinners find your site. You can also link to your Twitter and Facebook profiles.
People search Pinterest by keywords, names and categories. Add your name or your business name (whichever people are most likely to search for) as your public username. This helps users find you and it helps build continuity across multiple social sites.
Pin Images From Your Site
Now this tactic cannot be used endlessly because Pinterest is a social sharing site. However, when you do add pins from your site make sure you add them via the bookmarklet or upload them with the Add+ “Add a Pin” tool. This includes a link to your site along with the image.
Include Keywords In Your Description
Finally, the description of your pins offers you a valuable opportunity to include keywords. Make sure any pin you add from your own blog or website has a clear and informative description. Hashtags are another way to capitalise on Pinterest. Add a #hashtag to your descriptions to help them be more search friendly on Twitter.
As you’re interacting on Pinterest simply ask yourself, “How can I make this pin, board, or comment easier to find?” Often the answer is simple; add a keyword, add a hashtag and be descriptive.
Pinterest recognises hashtags. By using hashtags in your descriptions, you make the pin Twitter friendly and easier to share across platforms.
Share your blog posts on Pinterest with creative use of images, photographs or graphics. If you’re not already doing this already, now is the time to start.
On Pinterest images can be pinned from anywhere on the Web, and they will lead back to the source of the image. Be careful, though – Pinterest may have legal protection if you upload an image that doesn’t belong to you, but you don’t have that protection. Always include source credit in your pin.
Now, here’s the really cool thing. You can use these same tips to maximise the visibility of your sets on WeHeartIt, your tacks on GentleMint and your Pins over at Pinspire
Ready to get some more exposure and optimise a few of your pins?