SEO for Pinners #Pinterest

Pinterest can be used for a number of online business building goals. Most importantly it can be used to increase your online visibility with out needing a huge following to do so.

  • You can use it to drive traffic.
  • You can use Pinterest to build awareness of your brand and business.
  • You can also use it to sell products or services
  • You can use it to build a strong community.

What many people don’t realise that Pinterest is also a very SEO friendly site. Here are a few SEO friendly Pinterest tips to help you make the most of this social site and marketing tool.

Your Board Title

On Pinterest users create boards. They give them names like “My Style” or “Dream Home.” These titles are headings and use the same code as an H3 header. That means that search engines look at that code for keywords. You can take advantage this by including your keywords in the title of your boards.

Link To Your Website or Blog

When you’re building your profile you can include a website. Including a link to your website creates a button under your picture or business logo in your profile. It’s a “Dofollow” link that helps fellow pinners find your site. You can also link to your Twitter and Facebook profiles.

Your Name

People search Pinterest by keywords, names and categories. Add your name or your business name (whichever people are most likely to search for) as your public username. This helps users find you and it helps build continuity across multiple social sites.

Pin Images From Your Site

Now this tactic cannot be used endlessly because Pinterest is a social sharing site. However, when you do add pins from your site make sure you add them via the bookmarklet or upload them with the Add+ “Add a Pin” tool. This includes a link to your site along with the image.

Include Keywords In Your Description

Finally, the description of your pins offers you a valuable opportunity to include keywords. Make sure any pin you add from your own blog or website has a clear and informative description. Hashtags are another way to capitalise on Pinterest. Add a #hashtag to your descriptions to help them be more search friendly on Twitter.

As you’re interacting on Pinterest simply ask yourself, “How can I make this pin, board, or comment easier to find?” Often the answer is simple; add a keyword, add a hashtag and be descriptive.

Use hashtags.

Pinterest recognises hashtags. By using hashtags in your descriptions, you make the pin Twitter friendly and easier to share across platforms.

And finally…

Share your blog posts on Pinterest with creative use of images, photographs or graphics. If you’re not already doing this already, now is the time to start.

On Pinterest images can be pinned from anywhere on the Web, and they will lead back to the source of the image. Be careful, though – Pinterest may have legal protection if you upload an image that doesn’t belong to you, but you don’t have that protection. Always include source credit in your pin.

Now, here’s the really cool thing. You can use these same tips to maximise the visibility of your sets on WeHeartIt, your tacks on GentleMint and your Pins over at Pinspire :)

Ready to get some more exposure and optimise a few of your pins?

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  1. Jane Hatton says:

    Thanks for this article – very useful for people like me who are just beginning to tentatively explore Pinterest. I was initially concerned about copyright issues, but then realised that if I’m onoy using legal images on my blog, there is no reason why they shouldn’t be used on Pinterest. I’m sure there are many benefits to be explored.

  2. Thanks for the hashtag tip in particular Sarah, I shall be using that one – great advice as usual!

    • sarah says:

      Thanks Elaine, hashtags are extra useful if you promote your pins via Twitter.
      Thanks for stopping by and commenting :)

  3. Thank for this, Sarah. I hadn’t thought about including keywords in the pin descriptions. I was surprised recently when a Pinterest board came up amongst the top results in a Google search – the board had the same title as the topic I was searching for – so I know how well that can work for SEO.

  4. Very useful points Sarah – thanks for those.

    I think it would be easy enough to combine your advice with the advice I give about the actual writing content of Pin descriptions, too, although if you have time to do a guest post for HowToWriteBetter about combining SEO with attractive, appealing “literary” words, my readers and I would be very grateful!

    In the meantime, here’s what I said …

    • sarah says:

      Hi Suze, thanks for your comment and the link to your post.
      I will add a guest post to my to-do list. Thanks for stopping by and commenting :)

  5. The more I see about all the potential Social Media tools we could use and how they could/ should be integrated, the more obvious it is that this is becoming a major discipline within the online marketing function which, in itself is already a major function within the whole marketing discipline…

    How do micro businesses, for whom Social Media is just one of many tools rather than an end in and of itself, keep up? :-(

    • sarah says:

      Hi Linda, good question – small businesses chose the tools that work for them and create a strategy using that tool. As you know, I use Pinterest and Twitter for business and Facebook for fun. I also enjoy G+ more than I do Facebook, it’s horses for courses as they say.

  6. Great tips! I just learned about 75 percent of what I now know about Pinterest. :-)

    The tips on keywords and hashtags were particularly helpful to me.


    • sarah says:

      Hi Mary, thanks for your comment :) Some people think keywords mean spam, but if I am looking for nice kitchen images I want the description mention kitchen so I can find them :)

  7. sally says:

    Nice post, Sarah!

    Despite being on Pinterest since the beta launch, I still can’t quite get into it, don’t know why… maybe because I worry about it being yet another SM time suck?

    • sarah says:

      Not been there since launch, only been there since August 2011 but I did think it enables easy visuals for what we will and won’t deliver. Some customers just can’t get it into their heads somethings need special licenses etc. As for time suck… twitter started out like that for me but now it’s much more manageable :)

  8. Lynn Tulip says:

    Thanks Sarah, as ever very useful info. I’m still getting the hang of keywords and #s

  9. Anita says:

    H Sarah,

    Thanks for your post, I will be spending time considering appropriate keywords, SEO etc … :)

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